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@Radio Shanghai Radio News All Media Production and Broadcasting Platform
@Radio Broadcast Cloud Platform: All-media N-in and N-out production and broadcasting, mobile editing and editing, and efficient integration.
Type
Converged media platform
Tags
Other resource gains
Software engineering
All-media
Production and broadcast
Broadcast
Broadcast news
Solution maturity
Mass promotion / Mass production
Cooperation methods
Joint venture cooperation
Applicable industry
Culture, sports and entertainment
Applications
Rongmedia
Key innovations
Through cloud architecture, mobility, and full touch screen design, the platform realizes the reengineering of the "N in and N out" all-media production and broadcasting process of broadcasting, improves production efficiency and interactivity, and is extremely innovative.
Potential economic benefits
Achieve significant improvement in production efficiency, effective reduction in operating costs, increase in multi-channel revenue, and enhance market competitiveness.
Potential climate benefits
Cloud platforms and mobile production models reduce IT hardware energy consumption and employee commuting emissions. System integration improves resource efficiency, and lightweight applications also help optimize energy consumption and indirectly achieve carbon emission reduction.
Solution supplier
View more
Shanghai radio and television
Shanghai radio and television
Shanghai Radio and Television Station, Shanghai's mainstream media, connects the city through radio and television to deliver news, entertainment and public services.
Shanghai,China
Solution details

The project belongs to the science and technology field @Radio Shanghai Radio News All Media Production and Broadcast Platform Design, Broadcast All Media Production Process Reengineering and Broadcast News All Media Production and Broadcast Platform. The construction of the main technological innovation content @Radio Shanghai Radio News all-media production and broadcasting platform is centered on creating a broadcast all-media production center with N inputs and N outputs. At the source, various information from the Internet, mobile Internet, television, and radio is integrated through a series of collection tools; in terms of editing and production, traditional production and broadcasting systems, document systems, and third-party content production and management systems are integrated through cloud platforms; in traditional live broadcast rooms, all-media content is integrated into the traditional broadcast broadcast process through relevant live room application software; in terms of integrated media distribution, content is released to third-party media platforms and technical support is provided. Realize the reengineering of broadcast integrated media production processes and serve the overall transformation of the broadcast business. Establish a new model for all-media broadcast production and broadcasting. Through various channels such as mobile Internet applications and third-party social platforms, we break through the limitations of traditional broadcast production and one-way broadcast, and form a new form of all-media production and broadcasting services. This is an extension and supplement to the traditional broadcast production and broadcasting system in all-media and social media production.@ Radio Radio's converged media platform captures three converged media production factors: mobile production, AVPD all-media and cloud. Through mobile Internet and cloud technology, users can realize the mobile production needs of collecting anytime and anywhere, working anytime and anywhere, and auditing anytime and anywhere. Following the changes in radio and television demands, the one-way delivery of traditional radio has been actively transformed into two-way interaction and omni-channel ingestion. A series of software products run through all aspects of broadcast all-media production. It has achieved high-standard, high-efficiency, integrated editing and broadcasting all-media cloud editing and distribution, fully integrating traditional media and new media technologies. For the first time, a full touch screen design is used in a live broadcast room. Implementing a full touch screen mode on the easycast editing, production and broadcast platform eliminates traditional keyboard operations, allowing users to bring a new experience in use and becoming a lightweight application product with new technology. For the first time in the broadcast industry, cloud architecture and modular design have been used to greatly improve the scalability, security and other aspects of the entire system compared with traditional architectures, laying a solid foundation for broadcast all-media production and broadcasting technology.@ The Radio Broadcast Converted Media Platform splits the software of the Converted Media Production System into 4 series and more than 10 branch systems that can work independently and are related. The use of cloud technology and modular design ensure the security of the system, while also ensuring the scalability and extensibility of the system. In line with the development trend of the mobile Internet, we have established a technical platform for interconnection and resource sharing, providing a technical foundation for the secondary creation of broadcast content products, creating new value for broadcast content, and creating a composite system platform where multiple systems can be combined and used individually.@ Radio series products are systems such as mobile interview, easy-to-broadcast, collection, hosting, and hotline. They provide one-screen presentation and optimization of multiple types of information, and provide multi-screen interactive message interaction.@ Intellectual property rights and application promotion of Radio Shanghai Radio News all-media production and broadcasting platform 2014:@Radio Radio News all-media production and broadcasting platform is being designed and developed. 2015: It has been fully launched in the comprehensive news renovation area of Shanghai Radio Building, including five major frequencies: News 990 frequency, Dongguang News frequency, Transportation frequency, First Financial Frequency and Five-Star Sports Frequency. 2016:@Radio system began to move out of Shanghai and enter domestic counterparts such as Guizhou Province, Yunnan Province, Jilin Province, and Jinan City.

Last updated
10:14:21, Nov 05, 2025
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