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"Carbon Island" charity game
Tencent Games advocates a low-carbon lifestyle for the public with practical actions
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With case study
Case studies
Tencent's carbon neutrality action route
Key innovations
The launch of "Carbon Island" is another exploration attempt by Tencent Games to release the application value of multiple scenarios of the game under the strategic guidance of "sustainable social value innovation".
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Tencent
Tencent
Integrate "promoting sustainable social value innovation" into the company's core strategy
Solution details

"Carbon Island" is jointly launched by Tencent Mutual Entertainment Social Value Exploration Center and Tencent Carbon Neutralization Laboratory. Under the guidance of the Central Joint Certification Center and Hubei Carbon Emissions Trading Center, players are guided to understand "Carbon Neutralization" practical paths such as "Carbon Emission Reduction-Carbon Absorption" aim to popularize knowledge such as emission reduction concepts, low-carbon concepts, and main methods of carbon sequestration, and use the digital power of the game to connect more people to popularize the concept of "Carbon Neutralization". Carbon Island uses vivid and interesting placement and management gameplay to gamify the serious issue of "carbon neutrality", allowing players to understand a series of "carbon neutrality" related knowledge in the process of rebuilding and transforming the carbon island in a global and practical manner, conveying the importance of "carbon neutrality" in a more efficient and more easily accepted by the public. At the same time, the game also invites authoritative experts and professional organizations in the field of carbon emission to deeply participate in the setting, guidance and content review of carbon neutrality knowledge in the game to ensure the scientific rigor, comprehensiveness and popularization effectiveness of carbon neutrality knowledge in the game.

Last updated
11:00:16, Nov 06, 2025
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