Colored recyclable tray
Ready-to-eat plates made of recycled PET bottles and trays
Type
Tags
Solution maturity
Mass promotion / Mass production
Applicable industry
Case studies
Key innovations
Use recycled PET bottles and trays to make ready-to-eat plates. The color of each batch of plates is different, depending on the color of the recycled material.
Potential economic benefits
Enhance brand reputation and gain consumer recognition.
Potential climate benefits
About 500 tons of black plastic materials that are difficult to recycle can be eliminated every year; a closed-loop end market is created for the recycling of colored PET bottles, and the use of multiple colors can increase the flexibility of material procurement.
Solution supplier
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Waitrose
Waitrose is a British supermarket chain and the UK's largest food retail division.
England，United Kingdom
Solution details
Whiterose's colored recyclable trays are ready-to-eat plates made from recycled PET bottles and trays. Unlike using raw materials or dyeing them black, each batch of plates has a different color, depending on the color of the recycled material.
Last updated
11:00:16, Nov 06, 2025
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